The customer only pays attention to the quality of the storage bins when purchasing the storage bins instead of the after-sales service, so once there is a problem in the future use, there may be no complaints, all the problems have to be borne by themselves. If there is a good after-sales service at this time, the customer will be impressed by the brand of the storage bins, and naturally become the brand communicator in the consumer group. The strength of service ability will affect the customer's value judgment of the storage bins manufacturer's brand. To realize the brand value maximization, the key is to continuously improve the service ability level.